Printing ink is the liquid gold of the publishing industry. Expensive but indispensable, 4C ink application is required for attractive images while being an enormous cost driver in the company. The objective is to find the ideal solution for print products, in which everything is perfect: image quality, drying time and price. ppi InkReduction defines the most economical dosage for ink application and reduces the amount used without losing quality. Using ppi's InkReduction, smeared colors, long drying times and high production costs become a thing of the past.